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History

Founded in 1995 as a concerned response to the ever-increasing deluge of messages youth receive from television, radio, film, print media, electronic games, and the Internet, Just Think teaches young people media literacy skills for the 21st century. We have been successfully creating and delivering in-school, after school and online media arts and technology education locally, nationally and internationally for thirteen years.

Bay Area Program History

National Program History

International Program History


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Mission, Vision and History

Our Mission

Just Think teaches young people to lead healthy, responsible, independent lives in a culture highly impacted by media. We develop and deliver cutting-edge curricula and innovative programs that build skills in critical thinking and creative media production.

Through our work, young people learn to:

  • Gain leadership abilities
  • Improve their academic performance
  • Make sound and healthy behavior decisions
  • Acquire practical workplace tools
  • Enhance their consumer choices
  • Engage positively with their peers, parents, educators, and community
  • Think for themselves

Our History

Founded in 1995 as a concerned response to the ever-increasing deluge of messages youth receive from television, radio, film, print media, electronic games, and the Internet, Just Think teaches young people media literacy skills for the 21st century. We have been successfully creating and delivering in-school, after school and online media arts and technology education locally, nationally and internationally for ten years.

Our Focus

Just Think has reached nearly 7,000 students, teachers, parents and others through direct programs, more than 30,000 individuals through screenings, exhibits, fairs, and other community events, and an additional 3,600,000 lives through unique media touches.

Just Think concentrates our efforts in two primary areas:

  • Producing innovative media arts and technology curricula that ignite young minds and encourage critical thinking
  • Delivering exciting in-school and after-school programs that teach essential media literacy concepts and vital media arts and technology skills to youth and their caring adults.

Just Think targets under-resourced populations from low-income communities. Our programs are designed for students of ages 8 to 18; educational institutions serving youth; and teachers, community leaders, and parents. Of the hundreds of students who completed our core media education programs in the United States, 35% were African American, 25% Latino, 20% Asian American, 10% Caucasian, and 10% other ethnic groups.

Our Vision

Just Think envisions a world of critically and creatively engaged young people who influence media more than media influence them, a world where being literate includes being media literate.

Just Think is a 501©(3) nonprofit funded by support from foundations, corporations, government grants and contracts, and individuals. We also earn income from program fees and curriculum sales. The budget for our 2004-2005 fiscal year is approximately $600,000.

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YME 2008 Summer is Complete

After so much hard work and dedication, 13 Bay Area high school students competed three very different and original media projects. Now that everyone is back in school they will be using their own and others’ media to spread media literacy and critical thinking top their peers.
Prepare the Scene
Click Read More below to view the videos of the work they created. Vote on your favorite for the Listen Up Very Important Producers Award

Youth Media Educators 2008

Premier Screening
Thursday, August 21 at 6pm
Hobart Building
582 Market St., San Francisco

This premier screening showcases original works created by Bay Area youth after an intensive six week summer program that focused on critical thinking and creative production skills.

Come see:
THE A(GREEN)ABLE TRUTH
IN DIFFERENTS
WHY WE BANG

August 2008 Newsletter

Inside:
Premier Screening of Youth Media Educators 2008-2009
Just Think is going back to school
Just Think Productions in full swing
GET PAID to have your picture taken

May 2008 Newsletter

Youth Media Educators Deadline Extended
Deepen Your Practice
Just Think Speaks Out
Turn Distractions into Attractions
Are You Turned On?
Media Mobile Goes Minimalist

What's New

Just Think is going back to school. We will be working with the SFUSD ExCEL program as a city wide provider of media education to 20 after school sites for the 2008-09 year.

Just Think Productions is in full swing! This summer we have worked on projects with Summer Search
One-Economy
Sports 4 Kids
SilverLining Foundation
Fotonation and more.

GET PAID to have your picture taken! Just Think is part of a unique camera technology research study taking place in October. Find Out if you qualify very soon!

Read more in our August 2008 Newsletter

Check out our companion web sites…

Flipping The Script
Hidden Heroes

Get plug and play Lesson Plans from our curriculum:
Find Your Voice
from Flipping The Script
Have You Seen Me
from Changing The World

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Get our Curricula

Just Think offers several curricula packages. Each item is designed with an online component. Check out our offerings.
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Donate

Receive a Just Think Media Savvy T-Shirt with any donation over $100.00 donated via google checkout. Your contributions are tax-deductible. We will send you an email to find out what T-shirt size and style you want.

Register with E-Scrip, choose JUST THINK as your educational institution of choice. Then when you shop for groceries, household items, gifts or other needs, a portion of your bill will be donated to us.

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